Is Activated Charcoal worth the Hype?

Is Activated Charcoal worth the Hype?

2 minute read

Is Activated Charcoal worth the Hype?

 

In the beauty industry it seems like every year a new must-have ingredient pops up. Companies throw millions of dollars into advertising these items and it then BOOM every product on the shelf has it in bold letters on their labels. Then, just as quickly as they appear, these products vanish from the marketplace and the cycle begins again. Activated Charcoal seems to be the latest ingredient in this beauty cycle. So, what exactly is activated charcoal and is it worth the hype?

 

Activated charcoal, also known as activated carbon, is processed carbon with the focus on producing a finished product with small pores to increase absorption. The charcoal is processed at extremely high temperatures to change the internal structure and increase its surface area. What does this mean for hair? 

 

Once processed, activated charcoal is able to trap toxins and chemicals. This works due to the charcoal’s negative electrical charge, which attracts positively charged molecules like toxins. For hair this means that products with activated charcoal absorb dirt and oil. If you have a daily co-wash routine this may not seem like a huge deal. However, if you are washing your hair after taking down a protective style this added benefit can be a gamechanger. Not only will it work to remove dirt, oil and excess sebum, but it will help break down and absorb the excess product buildup accumulated while your hair has been in its protective style.

 

Turns out activated charcoal isn’t just another soon to pass beauty trend. For this reason, we have formulated a shampoo and conditioner specifically for detoxifying and removing dirt, oil and product buildup after protective styling. Checkout our Clarifying Shampoo and Purifying Pudding Deep Conditioner, both with activated charcoal.

 

Clarifying Shampoo 8 oz

Clarifying Shampoo 8 oz

$12.99

Our Clarifying Shampoo with Activated Charcoal and Tea Tree Oil is specifically formulated to remove product build up and oil after taking down protective styles. This shampoo is designed to detox hair and scalp. Follow up with a hydrating conditioner...Read More

Purifying Pudding 8 oz

Purifying Pudding 8 oz

$16.99

Remove impurities while nourishing your hair and scalp with our Purifying Pudding Deep Conditioner. Activated Charcoal works to remove product build up while our organic aloe moisturizes hair. Clean hair has never felt so hydrated. Rooibos promotes healthy hair growth...Read More

 

Check out our entire hair care collection, formulated for natural hair and protective styling

 

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